Graeter's Building Some Buzz
If you're reading this blog right now, which I can tell that you are, odds are that you've had Graeter's ice cream. And if you have, you know how good it is. So it probably doesn't surprise you that Graeter's is creating somewhat of a reputation.
The latest evidence of this comes from Peter King's hugely popular Monday Morning Quarterback NFL Column on Sports Illustrated's website, SI.com. It's no surprise that King is talking up Graeter's, he used to live in Cincinnati and covered the Bengals for the post. This was a long time ago, and he seems to enjoy running down the Bengals, or ignoring them, every chance he gets. But he gets it right when he's talking about Graeter's.
But here's the thing about Graeter's: it's great ice cream, but it is by no means the greatest ice cream in the world. It's better than most, no doubt, and the way they do their fudge chunks is similar to how God fed Moses in the dessert, but it gets an inordinate amount of press, nationally.
And I have a theory why. You may find single ice cream stands that offer wonderful ic cream in every city in the country, but Graeter's is a chain, and therefore is able to affect more people. That helps spread the gospel.
For me, I love the Mint Chocolate Chunk and the Black Raspberry Chip. And my favorite store is the one in Hyde Park Square. How about you?
And do you have any theories as to why Graeter's is building such a buzz?
And do you know of any other ice cream shops or chains that can be included in the conversation?